Well, your cornerstone content is like your website’s glossary page.Ī lot of new visitors on your website will only be able to make sense of your website when they’re referred to this glossary page or at least when it’s accessible to them. It’s what people need to know to make use of your website and do business with you. In Brian Clark’s words : “ A cornerstone is … basic, essential, indispensable, and the chief foundation upon which something is constructed or developed. Such posts are cornerstone content pieces - ones that you link to from your cornerstone content page.Ī cornerstone content page is a simple page on your website that lists all your cornerstone content pieces. Your blog’s unmissable content could be some of its most read, shared, and relevant posts. Cornerstone content, cornerstone content pieces, and a cornerstone content pageĬornerstone content is a compilation of your blog’s most unmissable content. Websites that have a dedicated cornerstone content page make sure that their new visitors don’t feel lost and have access to the most important content on the website through a single piece of content, accessible easily from their homepage. ![]() Well, this dedicated page is called the CORNERSTONE CONTENT page, and all the content on it is the blog’s cornerstone content. Maybe the same page even had a subscription form that you could have used to subscribe to all the updates from that website. If this website only had a dedicated page that lead you to its most important sections, would you not have liked it some more? The website’s menu had the standard options and nothing more than that. ![]() You even got interested in learning some more. ![]() So you used the link your friend shared and landed on the blog section of the new website and read some stuff. Let’s say that this website is about building a new blog (perhaps something that you’ve been looking to do for some time now). Your friend refers you to a new website about a topic that interests you.
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